Logo Makers and Logo Generators comparison chart 2018

Check out my comprehensive table of the most advanced and easy to use logo tool on the market, i have tested them all so you don’t have to!


  • Company name
  • Overall
  • Uses Artificial Intelligence?
  • Type
    Logo Maker: online graphic interface to design a logo on your own from library of elements
    Logo Generator: generates you logo design ideas based on your choices and algorithms
  • Logo generator quality
  • Logo maker features
  • Unique logos, no templates
    Generally you would want to stay away from logo templates since these may be used by other people multiple times
  • Logo variations
  • Logo assets
  • Price
  • Changes & Re-downloads
  • User friendly
  • Business cards
  • Social Media Kit
  • Commercial use licence
  • Watermarks
  • Font names & colors
  • Black- white logo versions
  • Print-ready and vector EPS/PDF/SVG files
  • My Detailed Review
  • Logojoy
  • Highest quality, good for logos only
  • Logo Generator + Logo Maker
  • High
  • High
  • High
  • 30+
  • 25$
    one time
  • 72 hours
    limited options
  • 9$ extra
  • 9$ extra
  • included in 25$ package only
  • Tailorbrands
  • Acceptable logos, great add-on tools for business
  • Logo Generator + Logo Maker
  • Low
  • Low
  • Medium
  • 50+
  • 35$
    annual subscription
  • unlimited
  • needs Premium subcription
  • needs Premium subcription
  • needs Premium subcription
  • Wix Logo Maker
  • Mediocre logos but very powerful editor, best all-around tool
  • Logo Generator + Logo Maker
  • Medium
  • High
  • High
  • 20+
  • 15$
    one time

To report any incorrect or outdated information, please contact me

Logo Maker vs Generator: what’s the difference?

Historically in this industry “logo maker” is a  general term for any tool capable of creating a logo. But time goes by and technologies advance and tools get better so today we see a different picture:

Logo maker: a graphic Photoshop-like web interface where you create a logo using set of instruments and design assets provided e.g.: icons, shapes, containers, decals, etc. They might also provide some templates you can start from but they are usually too common and outdated

Logo generator: a quiz-like system that asks a few questions (industry, mood, colors, style) and then uses proprietary algorithms to match fonts, icons and other graphical assets to create a logo. Most of them claim to be using “Artificial Intelligence” in the process and some really do at some scale but most of them just use this as a punchline for marketing.

Starting from 2017 and up to today in 2018, we can see the rise of ultimate logo makers since most players begin combining both approaches to get the best of both worlds. In today’s apps you can generate thousands of logo design ideas and then finish them off in the powerful editor which (if used properly) guarantees your logo is unique and also of high quality

Artificial Intelligence Design: Is it for real?

Everyone is claiming to use Artificial Intelligence to design your logo but let’s take a step back and think a little bit: here’s the latest Google project on AI design https://quickdraw.withgoogle.com/ combine Google’s resources in technology, people and computing power and this is what we get in the end: a plain doodle-guessing tool. So if such a big corporation with the best engineers and biggest computing power in the world can only guess if i have drawn a butterfly then how do you think a bunch of coders can build Artificial Intelligence system capable of creating something that can be “creative”?

They simple can’t.. AI systems can’t and won’t be creative in the next 10 years

Google’s AI Drawing Tool

So here you have it – the biggest secret of the logo making industry. In reality no one uses the real Artificial Intelligence to create logos and only a handful of them uses Machine Learning and font vector pairing. This is a technique used to extract all specified font features (boldness, height, serif/sans-serif, etc) and representing the as a vector http://fontjoy.com/projector/ and https://medium.com/ideo-stories/organizing-the-world-of-fonts-with-ai-7d9e49ff2b25 After you’ve extracted all needed features you can compare and match font vectors to find a pairing font. It completely depends on what you want to achieve with that match so the algorithm depends.

how fonts are represented as vectors

It is true however that the more these logo makers are used – the better results will be.. yeah, results in font pairing that is 🙂

Then applying a good colour palette and supplementing a logo with some relevant icon can be really good sometimes – it is not AI as it should be, and it won’t in the next 10 years from now (remember Google?) but we are definitely at the start of something BIG.